Qualcomm shakes up Snapdragon branding, paves the way for new 8-series launch

(Pocket-lint) - Qualcomm has shaken up the branding surrounding its Snapdragon products, which should marque it clearer and easier to recognize what you're getting.

Qualcomm says that Snapdragon is present large capable and wide capable known to enactment arsenic a standalone brand, truthful you'll commencement to spot it referred to arsenic Snapdragon, alternatively than Qualcomm Snapdragon.

Qualcomm has already been pushing this constituent with things similar Snapdragon Insiders and truthful on. It volition proceed to usage its fireball logo, but this volition summation prominence, truthful you cognize erstwhile a Snapdragon merchandise is being talked about.

One of the absorbing changes is that colours are going to beryllium utilized much deliberately, with golden lone utilized for the company's flagship products - truthful that logo oregon representation you spot showing a Snapdragon SoC (system connected chip) which is fashionable connected smartphone adverts and packaging - if it's gold, it's flagship level.

There's besides a renaming that's going to travel on with these changes. These haven't been afloat detailed, but Qualcomm has said that the flagship volition beryllium known arsenic the Snapdragon 8-series.

We expect much item connected however this is going to enactment astatine the Snapdragon Summit successful a mates of weeks - but we'd expect Snapdragon 4-series, Snapdragon 6-series and Snapdragon 7-series to each beryllium used.

Qualcomm is besides dropping the 5G naming, it seems, saying that if it's Snapdragon past it's 5G, truthful there's nary request adhd that item to the naming too.

There's going to beryllium much accusation to travel connected these changes, but present we cognize that erstwhile Qualcomm starts talking astir the caller Snapdragon 8-series, it's the next-gen hardware for 2022.

Writing by Chris Hall. Originally published connected 23 November 2021.