Olympus cameras will be rebranded OM System going forward

(Pocket-lint) - The institution down Olympus integer cameras, audio recorders and binoculars, OM Digital Solutions, has announced it is retiring the Olympus sanction for its products.

They volition beryllium rebranded OM System instead.

It claims to person go a wholly autarkic institution - having antecedently spun retired of the Olympus Corporation - and truthful needs a "brand caller name" for its devices.

Announced by CEO Shigemi Sugimoto successful a YouTube video, the OM System branding volition look connected existing and aboriginal products. One of which volition beryllium a micro 4 thirds, interchangeable lens camera that it claims volition supply "an unrivaled photographic experience".

The existent crushed for the sanction alteration isn't explained arsenic such, though we'd instrumentality a conjecture that licensing is astatine the bosom of it.

Considering OM Digital Solutions nary longer has ties to Olympus, it is imaginable it would person to wage to licence the sanction adjacent though it bought the applicable departments.

Virgin Media, for example, continues to wage licensing fees to usage the "Virgin" portion of its name. It has had nary existent ties to Sir Richard Branson oregon his Virgin Group for galore years now.

"OM System expresses our determination to proceed to present unparalleled experiences to our customers done our ngo of ever challenging normal and a doctrine of continuous merchandise development, which we person adhered to since the constitution of OM Digital Solutions," said the institution successful a connection (as published by PetaPixel).

"Through our products and services, we anticipation to make breathtaking experiences that bring joyousness and inspiration. Going forward, we volition strive to beryllium the marque that customers volition treasure for a agelong clip to come, devoting ourselves to craftsmanship that demonstrates a committedness and fulfills people’s lives."

Writing by Rik Henderson. Originally published connected 27 October 2021.