MSNBC Viewership Grows More Than Fox And CNN Combined

2 years ago 328

MSNBC’s maturation has exploded since 2015 arsenic they accrued viewership by 160%, which is much than Fox News and CNN combined.

According to an extremity of the twelvemonth ratings connection by MSNBC provided to PoliticusUSA:

Since 2015, MSNBC increased viewership, growing more than CNN and FOX News combined. Total time (M-Su 6am-6am) accrued viewership by +160% (vs. CNN’s +60% and FOX News’ +24%),adding astir 600,000 viewers per infinitesimal – the astir for immoderate web – propelling MSNBC from #28 successful 2015 to #2 crossed each of cablegram today. In 2021, full time delivered 926K full viewers (vs. CNN’s 790K), finishing #2 successful each of cablegram (ahead of #3 CNN #4 ESPN and #5 HGTV). In A25-54, full time was up +42% since 2015, increasing much than CNN (+26%) and FOX News (+9%) combined. Total time delivered 129K A25-54 viewers successful 2021. 

Prime (M-F 8pm-11pm) ranked #2 among each cablegram networks for the 4th consecutive twelvemonth (ahead of #3 ESPN, #4 CNN and #5 HGTV). MSNBC’s position and investigation programming astir doubled CNN’s full audience, delivering 2M full viewers (vs. CNN’s 1.2M) and dominating CNN for the 5th twelvemonth successful a row. Since 2015, MSNBC added 1.3M viewers during premier (+189%) much than CNN (+53%) and FOX News (+26%) combined. Among A25-54 viewers, premier grew +100% implicit 2015 (vs. CNN’s +18% and FOX News’ +7%). 

MSNBC Is The Only Network That Can Challenge Fox News

MSNBC is present the lone web connected cablegram tv that tin situation Fox News for fig one.

The maturation astatine the web was fueled by The Rachel Maddow amusement successful primetime, and a shakeup of daytime that features a stronger lineup of hosts and a beefed-up committedness to quality coverage. When MSNBC struggled, galore of their shows looked alike, and they tended to lb the aforesaid stories into the crushed hr aft hour.

At a clip of cord-cutting and changing viewership habits, MSNBC’s maturation is impressive. Fox News inactive struggles with dilatory maturation and the oldest assemblage connected cablegram TV. Much similar however demographic alteration volition yet overtake the GOP, it whitethorn lone beryllium a substance of clip until MSNBC overtakes Fox News permanently.

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