6 Deceptively Simple Ways To Make Your Press Release Go Viral

3 months ago 120
PR Distribution


A press release format is a great way to get your message out there and connect with journalists. If you've got an interesting story to tell, however, it might be too difficult or expensive for you to hire an outside PR firm—and even if you could afford that kind of expense, they won't always have the best results. But don't worry! There are plenty of ways (and lots of free resources) out there that can help make your press release go viral without the need for a full-time hired gun (or gal). Here's how six simple steps can get your message in front of thousands:

Make sure your press release doesn't sound like a press release.

When you’re writing your press release, it's important to keep in mind that the people reading it are not journalists. They have jobs and lives of their own that may not be directly related to yours. So keep things simple and avoid long, complicated sentences or phrases that make it sound like a press release example—you want them to read it as quickly as possible.

Another way you can do this is by making sure your language isn't too boring or cliched; if there's nothing new or interesting about your company or product, don't expect people outside any kind of industry bubble (like tech) even know who you are! Don't use jargon either—everyone should be able to understand what each word means without having any prior knowledge about what kind of products or services those words represent."

Make it timely.

The second most important thing is making sure your press release template is timely. If you're going to send it out in the middle of July, it needs to be relevant to what people are talking about right now. This can mean using words like "today" or "tomorrow." It also means using present tense verbs when possible—if you want people who read your article on a news site called "The New York Times," don't say, "we will launch our new product next week." Instead, say something like:

"We'll announce our new product next week."

Optimize your headlines and descriptions.

Headlines and descriptions are key to getting your press release sample picked up by news outlets. Make sure they are clear and concise, using keywords that are important to your story. Include a link to the full release if possible, so people can see how long it is and what else it contains.

Pitch out. Way out there.

If you're thinking about sending a press release, you may be wondering what kind of people to send it to. This is an important question, because if you don't reach out to the right people and they don't share your news release example, then all that effort will have been for nothing.

To help get started with this process:

  • Reach out to bloggers who cover similar topics as yours or similar industries (e.g., technology) and ask them if they would mind sharing one of your articles on their social media pages. You can also use LinkedIn's "People Also Viewed" feature to see who else has shared the same article as yours in the past month or so—these are usually influencers!

Make your press release a part of a larger story.

A press release is not a one-time event. It's not an ad, and it shouldn't be treated like one. You can't just send your press release to any news outlet and expect them to pick up on it. Your goal should be about getting coverage for the specific story you're trying to tell, so make sure that what gets published aligns with how you want people to perceive the issue or product.

If someone doesn't already know about your company's new product or service, then sending out a generic news release might not be enough; they'll need more than just words printed on paper if they want relevant information from the company itself—and that means having some kind of relationship with those outlets in question before sending out anything at all (more on this later).

Use images, videos or any other media that you can use to enhance the story you're telling.

Using images, videos or any other media that you can use to enhance the story you're telling is a great way of grabbing attention. It's also important to remember that your media release template should be written in a way that makes it easy for journalists to understand what they're reading. If they have trouble following along, they may not bother reading it at all.

In order to make sure this doesn't happen, include images or videos as part of your press release and link them directly into each paragraph so readers can see them as they read through it. You can even add links at the end of each paragraph—this will allow readers who want more information about those topics mentioned within those paragraphs (such as social media accounts) access without having them scroll past everything else first!

A well-researched and smartly formatted press release can get picked up by major news outlets with little effort on your part, and at minimal cost!

A well-researched and smartly formatted sample press release template can get picked up by major news outlets with little effort on your part, and at minimal cost! The key is to make sure you're doing it right. This is a great way to get your name out there without having to spend any money at all—in fact, it's free!


As you can see, the key to making your press release example for new product go viral is by keeping it short, simple and targeted at a specific audience. If you follow these tips, we guarantee that your story will be picked up by major news outlets who often offer free publicity for those who are willing to work hard for it!

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